U+1F199 · emoji since 2010
The UP button is a blue badge that says UP with an arrow. It means level up, an upgrade, or moving onward and higher.
It marks improvements and gains, the little tag that says things are looking up.
In texting, 🆙 does not carry a widely used hidden or slang meaning, so you can usually take it at face value. People send it just as it looks, to add a little visual touch or set the mood of a message. Only a handful of emoji have a separate texting code, and 🆙 is not really one of them.
Its official Unicode name is the UP! Button emoji. In everyday chat most people just call it the up! button emoji or describe what it shows. Copy and paste it from the button at the top of this page.
The 🆙 leads off a short phrase, and the rest of the words are written in cipher, every letter disguised as another emoji. Tap decipher to reveal the whole line.
Or make your own cipher in the translator.