U+2744 · emoji since 2010
The snowflake is winter distilled: snow days, ski trips, and weather cold enough to mention. It also dresses December posts head to toe.
Figuratively it can mean unique (no two alike) or chilly behavior. Mostly though, it means someone saw snow and got excited.
In texting, ❄️ does not carry a widely used hidden or slang meaning, so you can usually take it at face value. People send it just as it looks, to add a little visual touch or set the mood of a message. Only a handful of emoji have a separate texting code, and ❄️ is not really one of them.
Its official Unicode name is the Snowflake emoji. In everyday chat most people just call it the snowflake emoji or describe what it shows. Copy and paste it from the button at the top of this page.
The ❄️ leads off a short phrase, and the rest of the words are written in cipher, every letter disguised as another emoji. Tap decipher to reveal the whole line.
Or make your own cipher in the translator.