U+1F49C · emoji since 2010
The purple heart is love with a signature color. It's famously the heart of BTS fans worldwide, and more broadly reads as creative, luxurious, and a little mysterious.
People choose it to match purple aesthetics, to support causes that use the color, or simply because their love comes in violet. Same warmth as red, different wavelength.
In texting, 💜 does not carry a widely used hidden or slang meaning, so you can usually take it at face value. People send it just as it looks, to add a little visual touch or set the mood of a message. Only a handful of emoji have a separate texting code, and 💜 is not really one of them.
Its official Unicode name is the Purple Heart emoji. In everyday chat most people just call it the purple heart emoji or describe what it shows. Copy and paste it from the button at the top of this page.
The 💜 leads off a short phrase, and the rest of the words are written in cipher, every letter disguised as another emoji. Tap decipher to reveal the whole line.
Or make your own cipher in the translator.