U+1F3F7 · emoji since 2014
The label is a price tag or sticker for naming and pricing things. It means shopping, organizing, and tagging what's what.
Online it marks categories and labels, and tags slapping a name on something, for better or worse.
In texting, 🏷️ does not carry a widely used hidden or slang meaning, so you can usually take it at face value. People send it just as it looks, to add a little visual touch or set the mood of a message. Only a handful of emoji have a separate texting code, and 🏷️ is not really one of them.
Its official Unicode name is the Label emoji. In everyday chat most people just call it the label emoji or describe what it shows. Copy and paste it from the button at the top of this page.
The 🏷️ leads off a short phrase, and the rest of the words are written in cipher, every letter disguised as another emoji. Tap decipher to reveal the whole line.
Or make your own cipher in the translator.